Spreadsheet for Excel, plus a printable PDF
Seasonal Launch Calendar
When to start making, when to list, and when buyers start searching for 19 occasions in the UK and US, for any year from 2026 to 2035.
- Three dates for every occasion: start making, list by and buyers start searching
- Works out dates such as Easter and Mother's Day for any year from 2026 to 2035
- Tells you what to make or list now, based on today's date
- Change the lead times, or add your own occasions
Free
Download the spreadsheet Download the 2027 PDF to printFree, with no sign-up. If it saves you time, you can support the site:
Buy me a coffeeWhat is included
- The spreadsheet (.xlsx) with four sheets: Start here, Calendar, Settings and Occasions
- 19 occasions for the UK and US, with product ideas for each
- Room for your own occasions
- A printable 2027 PDF: a year chart and a table in the order to start
Who it is for
- Sellers of cards, printables, planners and other seasonal products
- Anyone who has missed a season by starting too late
- Sellers planning their year of new products
How it works
Choose the year
Pick the year and how many weeks you need to make a product.
Check the Calendar
See everything in the order to start, and what needs doing now.
Adjust to suit you
Change the weeks, type over a date or add your own occasions.
Files and requirements
- File: Microsoft Excel workbook (.xlsx)
- Made for Microsoft Excel. Also opens in Google Sheets: upload it to Google Drive and open it with Google Sheets
- Printable PDF, A4 landscape, 2 pages, for 2027
Related article
Licence
Free for use in your own business. You may print the PDF for your own use. Please do not resell or redistribute the files. If you want to share them, link to this page instead.
Any figures the files help you work out are estimates, not financial, tax or legal advice.
Frequently asked questions
Is it really free?
Yes. There is no sign-up and no email address needed. Just download the file. If it helps you, you can buy me a coffee, but that is entirely optional and does not unlock anything.
Where do the timings come from?
They are common rules of thumb from seller guidance, not exact science. Your own sales history is the best guide, so change the weeks to match what you see in your shop.
Why are some dates approximate?
Dates such as back to school, graduation and summer holidays vary by area. They are marked as approximate so you can adjust them for your buyers.
Found this useful?
Everything here is free. If it saved you some time, you can support the site with a coffee. It is entirely optional.
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