Articles
Plain English advice on selling digital downloads, with worked examples you can check in the free tools.
Planning and research
Product ideas, audience research and competitor comparisons.
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How to choose your next digital product idea
Five questions that help you compare ideas fairly, before you spend weeks making the wrong one.
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When to start making and listing seasonal digital products
Buyers start searching weeks before an occasion. Being ready before they do is half the battle.
Creating and preparing products
File quality, licences, file organisation and previews.
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How to check a digital product before you publish it
Ten minutes of checking now saves refund requests, confused messages and bad reviews later.
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Font and image licences for digital products: what to check
Most digital products use things made by other people. Knowing what each licence allows protects your shop.
Listings and marketing
Listing content, launch planning and promotion.
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How to write a digital product listing that answers buyers' questions
A good listing helps the right buyers find you, then answers their questions before they need to ask.
Pricing and profit
Pricing, fees, bundles and what you really keep.
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How to price digital products for profit
A practical way to set prices for printables, templates and other downloads, starting from the money you want to keep.
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How to calculate profit on a digital download
What you keep from each sale, step by step, and what the number does and does not include.
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Is selling digital product bundles worth it?
What a bundle discount really costs you, and when a bundle earns its place in your shop.
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What do you really earn per hour from your digital products?
Profit tells you what a product earned. Your hourly rate tells you whether it was worth the time.
Managing and improving products
Customer feedback, product updates, experiments and retiring products.
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How to test changes to your listings properly
Change one thing, compare like with like, and let the numbers, not hope, decide what stays.
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How to handle buyer questions and product updates without losing track
Turn the messages you keep answering into better products and fewer messages.