Digital Seller Tools

1 of 5: Overview

Spreadsheet for Excel, also opens in Google Sheets

Listing Planner

Plan titles, tags, descriptions and preview images, with live character counts that warn you when something is too long.

  • Live character counts for titles and all 13 tags
  • Warns you when a title or tag is over your platform's limit
  • Joins description sections into one tidy description to paste
  • Plans what each preview image will show

Free

Download the planner

Excel spreadsheet, .xlsx, 52 KB

Free, with no sign-up. If it saves you time, you can support the site:

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What is included

  • The spreadsheet (.xlsx) with five sheets: Start here, Settings, Titles and tags, Description and Images
  • Room for 100 listings
  • Etsy limits filled in, and space to add your own website or another platform
  • Tips for titles, tags, descriptions and the order of preview images

Who it is for

  • Sellers writing new listings
  • Anyone refreshing older listings that are not getting found
  • Sellers on Etsy, or on any platform with title or tag limits

How it works

  1. Check the limits

    Etsy is filled in. Add other platforms on the Settings sheet.

  2. Write your title and tags

    Watch the counters as you type.

  3. Build the description and plan images

    Fill in the sections, then copy the full description into your listing.

Files and requirements

  • File: Microsoft Excel workbook (.xlsx)
  • Made for Microsoft Excel. Also opens in Google Sheets: upload it to Google Drive and open it with Google Sheets

Related article

How to write a digital product listing that answers buyers' questionsA good listing helps the right buyers find you, then answers their questions before they need to ask.

Licence

Free for use in your own business. Please do not resell or redistribute the spreadsheet. If you want to share it, link to this page instead.

Any figures the files help you work out are estimates, not financial, tax or legal advice.

Frequently asked questions

Is it really free?

Yes. There is no sign-up and no email address needed. Just download the file. If it helps you, you can buy me a coffee, but that is entirely optional and does not unlock anything.

Are the Etsy limits up to date?

They are Etsy's limits at the time of writing: 140 characters for titles and 13 tags of up to 20 characters. Platforms change their rules from time to time, so check your shop settings and update the Settings sheet if anything differs.

Can I use it for my own website?

Yes. A website row is included with a common guide for page title length, and you can add other platforms on the Settings sheet.

Found this useful?

Everything here is free. If it saved you some time, you can support the site with a coffee. It is entirely optional.

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